In short, you're About Us page is a home for your founding story, a place to show off your business wins, and a sales page that answers the most pressing question new customers have about your business outside why they should buy its products: Why should they buy from you?
The about us page is commonly used by all types of businesses to give customers more insight into who is involved with a given business and exactly what it does. The history of a business is often provided, and the histories of the people in charge are usually expressed through short articles, usually accompanied by photographs.
What is the purpose of an about us page?
The primary purpose of an about us page is to inform the reader about the company and its operations. This is a straightforward goal that nearly all businesses have to fulfill in some fashion or another. However, there are other reasons why about us pages are common fixtures on business websites. The text on these pages is a marketing tool for a business, enticing potential customers with both the history and the aspirations of a business, as well as adding a human element. Additionally, about us pages are incorporated into search-engine marketing efforts as a way to find potential customers through Web searches.
An About Us page is your chance to tell the world:
Who you are.
What matters to you.
What you do.
How you do it.
An About Us page may be a deciding factor before you convince someone to convert, whether that comes in the form of:
Making a purchase.
Downloading an awesome piece of content.
Signing up for your newsletter.
Requesting information or a demo.
You're About Us page should be:
Informative. It doesn’t always have to tell your whole story, but it should at least provide people with an idea of.
Contain social proof, testimonials, and some personal information that visitors can relate to, such as education, family, etc.
Useful.
Engaging.
Easy to navigate.
Accessible on any device.
Why You Need an About Us Page
An About Us page helps your company make a good first impression, and is critical for building customer trust and loyalty. This is why we've created this free, easy-to-use tool that lets you instantly generate a custom About Us page for your store.
Once your content is generated, you’ll be able to tweak and customize it until it's just right. Create yours now!
Template -
Welcome to Comapany Name, your number one source for all things [product]. We're dedicated to giving you the very best of [product], with a focus on [store characteristic 1], [store characteristic 2], [store characteristic 3].
Founded in [year] by [founder name], Comapany Name has come a long way from its beginnings in [starting location]. When [founder name] first started out, [his/her/their] passion for [brand message - e.g. "eco-friendly cleaning products"] drove them to [action: quit day job, do tons of research, etc.] so that Comapany Name can offer you [competitive differentiator - e.g. "the world's most advanced toothbrush"]. We now serve customers all over [place - town, country, the world], and are thrilled that we're able to turn our passion into [my/our] own website.
[I/we] hope you enjoy [my/our] products as much as [I/we] enjoy offering them to you. If you have any questions or comments, please don't hesitate to contact [me/us].
Sincerely,
[founder name]
Credits - 
